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Robin Wilding

Robin Wilding is a professionally trained Canadian journalist striving to bring journalistic-era intergity to online media. Robin has a second degree in Political Science - with a focus on International Relations and the developing world. Currently Robin is a contributor dozens of tech and marketing publications online, including Brajeshwar.com, MarketingResourceIndex.comShe also works for several web developers; and does ghost writing for several high level executives within the technology sector. In addition being a professional writer, Robin also currently owns and operates BramptonOpenHouses.ca

Robin's work is showcased in her portfolio:http://shownd.com/robinwilding

 

Google is no longer a search engine; Google’s zeitgeist has permeated very aspect of online life, including social media. To speak to the breadth of Google’s online influence, it is foreseeable that in the very-near future we might all be using Google’s cloud-based Chrome operating system to load our Google Chrome browser to do a Google search or to check our Gmail email, all the while social networking on Google Buzz. Needless to say, Google is an important part of our Internet-based lives.

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Despite Mark Zuckerberg’s ascent to Internet royalty, Facebook isn’t the only social network around. In fact second tier social sites like Tagged, Hi5, BlackPlanet and Bebo receive 3-6 million unique page views every month. Some second tier networks even rival Facebook’s quality; BlackPlanet users spend an average of 3.6 minutes longer on their site than Facebook users spend on Facebook and MyYearbook and Tagged users spent 3 minutes longer on the site than MySpace users on MySpace. Second tier is here.

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LinkedIn is a resume-based website for business professionals looking to network—or is it?

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Scene: It was 20 years ago and a nearly-gone-blind PR professional combs 17 daily papers with size 10 fonts for mentions of their company.

Flash forward to 2011: A PR pro has an alert of all the media mentions of their company forwarded to their inbox—then they begin responding and forwarding the content via their online social networks.

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Social networking sites have given non-profits an incredible portfolio of free tools to use to boost their public image, garner new volunteers, and raise money. Did I mention they’re free?

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First social networks were fun. Then they were a public relations tool for businesses. Later they became customer service outlets. And finally, they were monetized. Finally there are ways to actually make money from the endless hours spent on the endless array of social networking sites.

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So you think you have a lot of social clout? Social clout is a more difficult concept than most people think. The creators of Klout have created an algorithm to determine exactly how much influence someone has over their social networks. The interesting thing about a Klout score is that numbers mean nothing and true influence means everything. You cannot fake a Klout score—so far anyways.

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Over 80% of companies are not measuring their social media marketing in terms of ROI. That’s four out of five companies that put a concerted effort into social marketing, cross their fingers, and hope it’s working. If that is you—don’t worry there is hope for you yet.

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So you have decided to throw off the corporate shackles of your 9to5er. Before you leave your cubicle forever, be sure to follow this social media checklist to ensure that you are promptly sacked and can begin receiving a big fat severance.

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Using a dashboard in your social media strategy is like bringing a Lamborghini to a street race—possibly overkill but guaranteed to put you ahead of the pack.

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