Robin Wilding

Robin Wilding is a professionally trained Canadian journalist striving to bring journalistic-era intergity to online media. Robin has a second degree in Political Science - with a focus on International Relations and the developing world. Currently Robin is a contributor dozens of tech and marketing publications online, including Brajeshwar.com, MarketingResourceIndex.comShe also works for several web developers; and does ghost writing for several high level executives within the technology sector. In addition being a professional writer, Robin also currently owns and operates BramptonOpenHouses.ca

Robin's work is showcased in her portfolio:http://shownd.com/robinwilding

 

What Are Social Plugins?

Social plugins are friends with benefits. They are small additions to your website that allow you to leverage Facebook’s 500 million users to increase web traffic to your site.  These plugins are leading to the social optimization of the Internet, and it is catching on like wildfire.

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You have found your voice on WordPress. Congratulations. But, without getting people to read it your blog will be as popular as an accordion player at a rock concert. There is no more perfect way to promote your blog than to use social plugins. Social plugins allow you to shamelessly proselytize your WordPress blog to attract social media socialites.

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SEO’s keyword stuffers move over—there’s a new sheriff in town. SEO was once hailed as the most effective low-cost marketing solution on the planet-- until now.

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As the Internet becomes the next great social experiment, the web is responding in kind. The two major search engines, Bing and Google, are both becoming more social and beginning to pick up on social cues. The first step that started the process was the addition of Google’s Social Search.

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Gigya is to social media what the Swiss Army Knife is to camping—a lifesaver. While there are hundreds of other plugins to choose from, Gigya offers a centralized service with a GUI-interfaced console and analytical tools. Their scalable services have been implemented by the likes of ABC, ESPN, Reuters, Time and Turner.

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Gigya’s analytics controls give you the opportunity to not only receive benefits from social media marketing, but to analyze how users are interacting with your site. Using analytics tools to evaluate our solution allows you to customize your solution to cater to your clients needs and to improve any areas that are lacking. Their GUI platform or through API allows you to classify your best site advocates and assign them a score through Gigya’s built-in iRank tool.

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The point of social media is to turn your website into a community atmosphere, driving further customer participation and integration. Gigya’s community section drives multiple points for users to get involved in your site’s community:

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Social optimization requires that you connect with major social media sites to allow your users to integrate your company in their social sphere. Gigya allows you to connect across all the major social platforms.

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Having a mobile component to your social media solution is critical given the incredible increase in smartphone popularity. Smartphones are expected to outsell feature-based phones this year, meaning you need web content accessible through mobile platforms like iOS for the iPad and iPhone and the Android OS popular on smartphones.  

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Getting your customers to share content with and from your website is key to increasing customer integration and participation. The problem is most plugins do not prompt users to share—giving them that important nudge and reminder. The ability to share across all major social networks will increase the amount of social buzz you receive from your social media marketing strategy—contributing to more high-quality social media referrals.

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