Brandan Baki

Brandan Baki has been working in post-production video and motion graphics for years. In 2008, he headed a social marketing team for a small video post-house in Ohio, which taught him a lot about the whole process. He has since moved on to Akron Children’s Hospital where he is a multimedia producer working directly with Marketing and PR. Brandan mainly edits video and motion graphics catered for social marketing and streaming. He hosts his own blog and finds himself reinventing the wheel every six months to try out every new social marketing facet available.

 

Many companies are adding twitter to their Social CRM arsenal and if used properly can warrant a lot of success. It’s easy to see the value in Facebook and blogging, but some people struggle in finding the worth of 140 characters.

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"Congratulations! Your business has its own Facebook page.” That doesn’t sound very impressive does it? Making that Facebook page isn’t really even the first step to page marketing. It’s something that should have already been done by now. Step one is your game plan. Like all your marketing, this page needs that same “roadmap” for success. We will touch on that roadmap soon, but first let’s talk about the importance of this page and the plan.

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Social media guru Jeremiah Owyang has done extensive research on how companies organize and manage their social CRM and how these companies have adapted to the rapidly evolving social media landscape. In his research, he addresses how companies structure and manage their social CRM initiatives, how they integrate their sites with social media sites like Facebook and Twitter, and how companies staff their social CRM teams. He discusses where to allocate your funds to enable growth both through advertising and by building an army of external brand advocates. In this article, we will discuss the major learnings from Owyang’s research.

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LinkedIn has long been known as the place to network and find a job. In the past few years it has broken that mold and turned into a community of top professionals looking to share insights and build stronger businesses. 

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