Brad Prescott

I am the founder of A web publisher and online marketer for the past 10 years, I launched STR as a way of aggregating and sharing info on social technology. If you are interested in contributing, please reach via our contact form.

I am also the founder of, a leading wine site. In fact, my profile pic is me after a day of wine tasting in Napa.  

There is one reality all of us are familiar with: multiple accounts. It’s hard to find somebody who is at least a semi-regular on the web surfer who doesn’t maintain multiple accounts. For example, an person may have:

  • several email accounts - perhaps one Yahoo account plus two Gmail accounts (one personal and one "family" account that is shared with family members)
  • a Twitter account for personal and business interests
  • a Facebook account  for keeping up with their social graph.
  • a PayPal account for online commerce
  • a Windows Live Messenger account for chat
  • etc.

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Social Sign On (“SSO”) enables website and mobile application users to authenticate using their existing social network credentials from providers such as Facebook, Twitter, Google, etc. Most users have noticed this trend on sites like or Fox News. Here are some of the benefits of social sign-on:

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Social sign-on is an authentication method available on many websites where a person uses their social networking account login credentials as identification to "sign on" to other web sites. In laymen's terms, it's what allows you to login to other sites using your Facebook ID and Password (or Twitter, Google, LinkedIn, Yahoo, etc). For a web site owner or administrator, there are many questions and concerns that need to be addressed about this relatively new technology. Below is a list of questions to ask before you decide to implement a social sign-on solution for your web site:   

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Social Technology Review has had the great fortune of being able to interview some of the most interesting and knowledgeable people and companies in the social technology world.  Below is a list of interviews conducted to date.

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