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Bonnie Boglioli-Randall

Bonnie Boglioli-Randall is a freelance writer and journalist focused on web technology and tech startups. Her work appears in a variety of print and online magazines and sites and her experience includes serving as an online Community Manager, Public Relations assistant and Communications Director.

Bonnie resides in Silicon Valley where she keeps her finger on the pulse of technological trends. She earned a Bachelor of Arts from the University of Washington in Soviet History and attempts to keep up with her Russian language and studies whenever she finds the chance.

 

This article is part of a series titled “Social Success Stories” in which we explore social media successes by platforms and organizations.

Case studies provide marketers and organizations with the data they have been craving in the social media landscape to effectively leverage the new medium. In this article, we examine how one of the world’s largest IT corporations chose to embrace the social web to drive measurable results. By streamlining, harmonizing, personalizing and selling, organizations large and small can learn from Dell’s innovative approach in the sector.

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This article is part of a series titled “Social Success Stories” in which we explore social media successes by platforms and organizations

The Humane Society of the United States is one of the largest and most successful non-profit organizations operating in the social space with over 700,000 Facebook fans and 55,000 Twitter followers to date. As the nation’s largest animal rights and welfare organization, the information it disseminates and campaigns it runs reach a large contingency of advocates.

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The articles in this series, titled “Social Success Stories”, explore social media successes by platforms and organizations.

Dell & Social Media: A Social Success Story

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This article is part of a series titled “Social Success Stories” in which we explore social media successes by platforms and organizations.

Gone are the days when corporate websites acted as walled gardens that worked independently from one another and from their users. Brand discussions, loyalty and trust are now cultivated on Facebook and Twitter rather than on proprietary websites.  It’s little wonder why. In one recent study, 71 percent of consumers cited product reviews from friends and family as the primary influence on their purchasing decisions (Booz & Co, 2011). Statistics like this have lured brands large and small to the social space where conversations take place and brands are now defined.

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HootSuite is no stranger to those who keenly follow and use social media each day. Its intuitive social media dashboard offers users the ability to monitor and post to a plethora of social networks while tracking over 30 analytics along the way. Better yet, the platform’s unrivaled team collaboration features have won the affection of many enterprises seeking to align their social strategy with the help of multiple employees.

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Gigya, what we’ve referred to as the ‘Swiss Army Knife’ of social plugins, continues to offer new features for making websites social that align with client needs and the latest trends and innovations. Early to the social scene in 2006, the platform was a trailblazer in a sea of individual plug-ins and remains so today leading the social CRM pack with a lion’s share of impressive clients to show for it.

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140 characters may seem morsel-sized but billions of them have managed to put Twitter on everyone’s radar from celebrities to marketers. What began as an experimental side project in 2006 has quickly ascended the ranks to become one of the world’s best known and most utilized social networks. Not to mention the world’s first micro-blog and real-time news feed.

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Etsy. The name alone conjures up images of grey woolen scarves made by loving hands around the family dining table. In fact, the vision is not far off. Hundreds of thousands of artists have flocked to set up ‘shop’ from the comfort of their own home, peddling their artistic or vintage wares in ways unimaginable at local craft fairs.

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Login with Facebook

Social Sign-On is a form of authentication that allows end-users to register and login to websites with existing social identities such as their Facebook, Google or Twitter accounts. With 75% of consumers inclined to leave websites that require registration, Social Sign-On remedies many common conversion headaches and has been quickly embraced. Additionally, it broadens reach, increases engagement and tap into valuable social APIs.  

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CruiseNow Logo

Social media can make or break a brand and few industries have had to wrestle with the implications of our social era more briskly than hospitality. Customer perceptions can change in as little time as it takes to read the headline of a bad review on TripAdvisor. But the social world is a two-way street, with attentive brands successfully engaging with customers and earning new ones in the process.

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