Community Building: Articles on Activity Feeds, Comments, Live Chat & More

Lava Row

Remember the days when businesses paid a tidy sum for an ad and let the marketing guru’s do their magic while they sat back and tended to other matters? While traditional advertising of this sort is still around, most of you reading this article are no doubt cognizant to the fact that many marketing and ad campaigns are now found on social networks… and that poses some unique conundrums for organizations looking to quickly push their brand without participating.

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Gigya, what we’ve referred to as the ‘Swiss Army Knife’ of social plugins, continues to offer new features for making websites social that align with client needs and the latest trends and innovations. Early to the social scene in 2006, the platform was a trailblazer in a sea of individual plug-ins and remains so today leading the social CRM pack with a lion’s share of impressive clients to show for it.

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Social media integration on websites and blogs is critical today,  serving to broaden reach and engage users. A side effect, however, is that various widgets can easily convolute an otherwise sleek website without giving much in return. Even worse, social media plugins can lure users away to their social networks just when they should be staying put. Enter Wibiya.

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User Comments have been a part of the web for decades. In the early 90’s, forums were the medium for aggregating and organizing user comments through interests (ie: car forums, tech forums, gaming forums, business forums, etc). Anybody with a geocities website could throw on a forum and begin interacting with the community.

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So you’ve found out that your WordPress blog is one lonely blog in the great big sea of 17,728,005 WordPress blogs (at the time of writing). And there are 384 new posts on WordPress every minute.

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This is second article of a two part series. Read Part 1: Inception to Implementation

Part 2: A Review of Instant Personalization’s Implementation

The first thing users will notice about nearly all of the Instant Personalization-privileged websites is that they let users know they’re being Instantly Personalized for by displaying the thumbnail version of the user’s profile pic and name at the top right corner of the screen with a message informing them that Facebook Instant Personalization is being used to tailor their experience.

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Part 1: Inception to Implementation

Since introducing its API to the public in 2006, Facebook’s slow but steady branching out has taken users from the launch of Facebook Platform in 2007, which allows third party developers to build social applications within Facebook (e.g. Farmville), to Facebook Connect in 2008, which allows users to connect chosen private information to websites outside Facebook, and finally to Facebook Instant Personalization in 2010.

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Single sign-on is a great way to authenticate users without having to keep and track usernames and passwords for all your site members. It’s also great for users, because they don’t have to create new credentials for your site. In addition, using single sign-on plugins like Login with Facebook, Twitter, Google, and more, lower the barrier of entry for new users to join your site.

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Social media plugins play an important role in connecting websites and web services to social networks. Social media services allow websites to engage with their visitors in a fresh and interactive way— and have become essential to the health and growth of a new web. This article outlines the top 10 social media plugins of today, why they’re so important, and why you should consider using them for your site.

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What is it?

For those not yet familiar with Social CRM (social customer relationship management), it refers to the process by which companies selling products or services build a relationship with their consumers.

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