Single Sign-On Articles

Gigya, what we’ve referred to as the ‘Swiss Army Knife’ of social plugins, continues to offer new features for making websites social that align with client needs and the latest trends and innovations. Early to the social scene in 2006, the platform was a trailblazer in a sea of individual plug-ins and remains so today leading the social CRM pack with a lion’s share of impressive clients to show for it.

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Supply and demand! The Internet’s proven to be a social juggernaut in the past few years, with countless places for users to discuss and share ideas. An emerging business dilemma is that there are so many new sites each week that some people are getting tired of creating new accounts for them all. The demand for a single sign-on future is huge, and many competitors are scrambling to offer the desired supply of tools to meet users’ needs.

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Across all fields of computer security, phishing is the criminally fraudulent process of attempting to acquire private information by a user pretending to be someone they're not. While the digital world continues to change at a fast pace, so do the tactics to exploit security weaknesses, with new electronic communication threats appearing everyday. As OpenID restructures the way in which millions transfer data online, a wave of new phishing dangers exist.

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OAuth: Pros and Cons of OAuth

February 10, 2011

Imagine if every time you met someone new in life you needed to first tell them not only your name, but also your age, email, phone number, name of your first pet, and were then told to say some secret word that you’re not allowed to tell any of your other friends. Crazy, right? This is the current state of the digital age though, with information swirling around the globe in seconds using advanced technology, yet remaining oddly restricted and primitive at times. OAuth aims to change all of that.

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Facebook Connect allows users to log in and sign up for third-party apps, games, websites, and services using only their Facebook account.  This is essentially the end result of a set of APIs and the Open Graph protocol created by the social network for third-party developers and users to integrate and share content and communities.

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Single sign-on is a great way to authenticate users without having to keep and track usernames and passwords for all your site members. It’s also great for users, because they don’t have to create new credentials for your site. In addition, using single sign-on plugins like Login with Facebook, Twitter, Google, and more, lower the barrier of entry for new users to join your site.

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OpenID: Pro’s and Con’s

January 17, 2011

Just five years ago, the Internet was ripe to expose a perfect concoction of interactive design coupled with applications catering to the user experience. More people were discovering information, participating in discussions, sharing content and purchasing.  Yet just as we welcomed in the age of Web 2.0, there was something missing for the average user: a means of accessing the growing numbers of sites easily and securely.

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From time to time, you hear about new social networking sites cropping up, trying to be the Facebook-killer—the new, all-encompassing social network that promises to connect us to all our friends (and brands) in new and mind-blowing ways. But basically anything since the demise of MySpace has failed (Google Buzz, I’m looking in your direction). The fact of the matter is that 5 years ago, social networking was new, and only the most web savvy individuals saw any value in it. So we all messed around with a bunch of different platforms—Friendster, MySpace, Bebo, and others. But by the time we all figured out that MySpace had basically turned into a trashy hook-up spot for 14-year-olds with daddy issues, Facebook came along with its clean UI and easy-to-navigate profiles. And we were all hooked.

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Social Sign On (“SSO”) enables website and mobile application users to authenticate using their existing social network credentials from providers such as Facebook, Twitter, Google, etc. Most users have noticed this trend on sites like Answers.com or Fox News. Here are some of the benefits of social sign-on:

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Most websites are offering social sign-in services to allow for a streamlined account sign-in for their customer. With a social sign-on your business can focus on welcoming the customer instead of collecting their information. Gigya offers social sign-on for a multitude of social networks and allows your customer to choose the sign-on identity from the social network of their choosing.  

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