Recent Articles

So you have decided to throw off the corporate shackles of your 9to5er. Before you leave your cubicle forever, be sure to follow this social media checklist to ensure that you are promptly sacked and can begin receiving a big fat severance.

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Part 2: eCommerce Success Via Cross Channel Marketing  

In part one of this series, Social Technology Review analyzed RSR’s recent retail survey which made it empirically clear that, “the store-only trip, where customers begin and end their shopping process only in a store, is heading for extinction.”

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Mash up charitable giving and volunteering with crowd-sourcing and social networking. Then throw in a robust dose of competition, game mechanics and incentives to spice things up. Sound interesting?  The folks at Crowdrise use this unique social blend to offer individuals and organizations accessible fundraising and support and they have it in spades.

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Supply and demand! The Internet’s proven to be a social juggernaut in the past few years, with countless places for users to discuss and share ideas. An emerging business dilemma is that there are so many new sites each week that some people are getting tired of creating new accounts for them all. The demand for a single sign-on future is huge, and many competitors are scrambling to offer the desired supply of tools to meet users’ needs.

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Over 80% of companies are not measuring their social media marketing in terms of ROI. That’s four out of five companies that put a concerted effort into social marketing, cross their fingers, and hope it’s working. If that is you—don’t worry there is hope for you yet.

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These days, using social media to promote your brand and business isn't an option. It's a must. And one of the most effective ways to do that is by using Twitter. Used properly, Twitter is a fantastic channel for engaging customers and for building both buzz and a wider customer base. Used badly, Twitter can be the hot stove that burns the hand of your brand.

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When it comes to the topic of social media, few people leverage more experience and knowledge than J.D. Lasica. A veteran journalist and entrepreneur, Lasica turned his attention to the social sector as a strategist, blogger and author before it became a buzzword.  He is a frequent guest speaker and lecturer on social media, marketing and technology and has written several books on the subject.

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Think about how many hours each day you socialize with friends online, and then think about how many hours a day you socialize with friends in person. Yeah, it’s not even close. Businesses have surely noticed this growing divide and have been trying to capitalize on this digital trend for years, but the ever expanding online environment continues to keep statistics vague. Let’s take a look at current projections.

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Events are social by nature, and the beauty of the promotion business is that getting one person to attend will often ensure he or she brings several friends as well. Thanks to the Internet acting as an accelerant to the word of mouth strategy, businesses no longer need to rely on expensive marketing campaigns as much as in the past. However, with the world communicating through likes and shares on social marketing sites, the new dilemma is putting a price tag on each online interaction.

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So you think you have a lot of social clout? Social clout is a more difficult concept than most people think. The creators of Klout have created an algorithm to determine exactly how much influence someone has over their social networks. The interesting thing about a Klout score is that numbers mean nothing and true influence means everything. You cannot fake a Klout score—so far anyways.

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