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As the Internet becomes the next great social experiment, the web is responding in kind. The two major search engines, Bing and Google, are both becoming more social and beginning to pick up on social cues. The first step that started the process was the addition of Google’s Social Search.

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Imagine a single card in your nice slim wallet with a single PIN or password that is connected to all of these other cards: credit cards, debit cards, loyalty cards, store cards, club membership cards, etc etc. sitting at home in that fat bulging creaking old wallet. And now imagine that this one card can link up with your friends or work colleagues (if you want it to) and they can keep up to date with what you’re doing wherever you (and they) are.

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SEO’s keyword stuffers move over—there’s a new sheriff in town. SEO was once hailed as the most effective low-cost marketing solution on the planet-- until now.

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There is one reality all of us are familiar with: multiple accounts. It’s hard to find somebody who is at least a semi-regular on the web surfer who doesn’t maintain multiple accounts. For example, an person may have:

  • several email accounts - perhaps one Yahoo account plus two Gmail accounts (one personal and one "family" account that is shared with family members)
  • a Twitter account for personal and business interests
  • a Facebook account  for keeping up with their social graph.
  • a PayPal account for online commerce
  • a Windows Live Messenger account for chat
  • etc.

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You have found your voice on WordPress. Congratulations. But, without getting people to read it your blog will be as popular as an accordion player at a rock concert. There is no more perfect way to promote your blog than to use social plugins. Social plugins allow you to shamelessly proselytize your WordPress blog to attract social media socialites.

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Back at the F8 Conference in April, Mark Zuckerberg announced the demise of Facebook Connect and the rise of what he called the “social graph.” The social graph is the idea that everything we do should be socially integrated on the web.

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Have you ever wondered if Single Sign On (SSO) is right for your website? Can it be adapted for your specific needs? Will it increase user-friendliness without compromising privacy and security? Let’s see if we can sort it all out together.

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Implementing social CRM isn't only about installing and rolling out software. There are a number of  factors, both technical and organizational, that you need to consider.

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What Are Social Plugins?

Social plugins are friends with benefits. They are small additions to your website that allow you to leverage Facebook’s 500 million users to increase web traffic to your site.  These plugins are leading to the social optimization of the Internet, and it is catching on like wildfire.

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Embracing Social CRM encompasses many concepts, like working collaboratively through social interaction with customers to define your brand image, a system-wide shift in the way that customer interaction is handled, and implementing tracking systems to calculate ROI. But two of the basic principles to creating a solid Social CRM strategy for Facebook are:

  1. Understanding why people interact with brands on Facebook 
  2. Using that knowedge to define the specific ways in which you should interact with customers on Facebook to increase brand engagement
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