Recent Articles

It’s no secret that I am a huge fan of Facebook’s social plug-ins. I love them. I love what they do. And I love that they are so easy to implement on just about any blog or website. But the best thing about the Facebook social plug-ins is that they are great at not only connecting you to your website visitors but connecting your website visitors with each other. And one of the best ways to take advantage of this aspect of the Facebook social plug-ins is with the Comments plug-in.

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Most websites are offering social sign-in services to allow for a streamlined account sign-in for their customer. With a social sign-on your business can focus on welcoming the customer instead of collecting their information. Gigya offers social sign-on for a multitude of social networks and allows your customer to choose the sign-on identity from the social network of their choosing.  

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Getting your customers to share content with and from your website is key to increasing customer integration and participation. The problem is most plugins do not prompt users to share—giving them that important nudge and reminder. The ability to share across all major social networks will increase the amount of social buzz you receive from your social media marketing strategy—contributing to more high-quality social media referrals.

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Having a mobile component to your social media solution is critical given the incredible increase in smartphone popularity. Smartphones are expected to outsell feature-based phones this year, meaning you need web content accessible through mobile platforms like iOS for the iPad and iPhone and the Android OS popular on smartphones.  

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Social optimization requires that you connect with major social media sites to allow your users to integrate your company in their social sphere. Gigya allows you to connect across all the major social platforms.

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The point of social media is to turn your website into a community atmosphere, driving further customer participation and integration. Gigya’s community section drives multiple points for users to get involved in your site’s community:

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Gigya’s analytics controls give you the opportunity to not only receive benefits from social media marketing, but to analyze how users are interacting with your site. Using analytics tools to evaluate our solution allows you to customize your solution to cater to your clients needs and to improve any areas that are lacking. Their GUI platform or through API allows you to classify your best site advocates and assign them a score through Gigya’s built-in iRank tool.

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Gigya is to social media what the Swiss Army Knife is to camping—a lifesaver. While there are hundreds of other plugins to choose from, Gigya offers a centralized service with a GUI-interfaced console and analytical tools. Their scalable services have been implemented by the likes of ABC, ESPN, Reuters, Time and Turner.

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You’ve got your social CRM system set up. Data, which started as a trickle, is now coming into the system like a steadily-flowing stream.

But what do you do with it? And, more importantly, how do you interpret it? That’s where analytics come into play. Analytics help you make sense of all that data flowing into your social CRM system, and can help you better focus your strategy.

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Facebook Open Graph

Facebook and Open Graph have effectively begun the process of integrating the social network into the rest of the web. The question is, what does this mean for the future of media outlets, third-party websites and developers, and other, competing social networking environments?

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