Tweetdeck: A Social Media Marketer’s Dream Desktop App (A Review)

Written by James GunterFebruary 14, 2011

Social media is the next big frontier for marketers. It’s a gigantic space with billions of members worldwide that self-identify by profession, age, location, relationship status, tastes in music, movie preferences, favorite foods, and more. Who needs market research anymore? All you have to do is clue in to a certain demographic by interacting on social media and people who are searching for what you have to offer will come to you. It’s a way to reach out to and interact with your best customers—those who will be your brand evangelizers and will recommend your products and services to their friends—on an ongoing basis and keep them in the fold.

But as the size, number, and complexity of social networks grow it becomes increasingly harder for a social media marketer or a small business owner to track all marketing efforts across multiple social media accounts. But with social media desktop applications, like Tweetdeck, it becomes easier.

Tweetdeck Desktop

Tweetdeck started out as a desktop Twitter application (thus the name), but it has expanded into a full-blown social media desktop hub, with integration for Twitter, Facebook, Google Buzz, LinkedIn, MySpace, and Foursquare. It has a simple and easy-to-use interface, displaying multiple columns for feeds across many social networks and profiles. Each column can be customized and filtered, according to your preferences, and you can customize your own columns for Twitter searches and more. The multiple column design works well because it lets you effortlessly get a glance at all your social media feeds quickly, instead of having to scroll through multiple feeds and switch views to see everything that’s going on.

Why It’s Awesome

The design is great, but the really great thing about Tweetdeck is that it lets you post the same updates to multiple accounts at the same time. This is great for marketing because it means you don’t have to log in to each individual social media account to post the same message. With one click, you can post to Facebook, Twitter, and LinkedIn all at the same time, with the same message.

One of the great features of its Facebook integration is its automatic inclusion of your Facebook pages as well as your personal profile. When you allow Tweetdeck access to your Facbook account, it automatically adds pages of which you are an administrator to the account, so you can push messages to your official business page. Unfortunately, it does not allow you to create columns of your Facebook pages—which can be a little frustrating. However, this is a feature that has been promised for future releases.

Special Features

Being able to post to multiple accounts across social networks in one, easy place is great in and of itself, but Tweetdeck sweetens the deal with extra features to make your life easier. Tweetdeck comes standard with a URL shortener and a tweet shrinker to help you get your message under 140 characters. And if 140 charcters is too restricting, Tweetdeck just added Deckly integration for longer posts.  As well, Tweetdeck offers quick uploading of pictures and video to your updates via YFrog, Twitpic, or other Twitter picture services of your choice.

Lastly, another tool that makes Tweetdeck a marketer’s dream is the ability to send scheduled updates. We’re only in the office 40 hours a week, but the world rolls on without us when we’re on vacation or off for the weekend. With Tweetdeck, you can create updates for multiple social networks and schedule them to be sent at specific times through the day or week. It’s a great way for marketers to streamline their schedules and not have to worry about sending an update at exactly 4:15 pm. In fact, if you’re really efficient, you could write all your updates in the morning and schedule them throughout the day then not have to worry about it.


Although Tweetdeck is pretty awesome and a great tool for sending updates as well as checking activity and interacting with your brand followers, it doesn’t offer any tools for tracking clicks, RTs, site visits, etc. There are services that do, but they are generally more expensive and web-based. For a free tool, Tweetdeck will get you a long way, and it’s a social media marketing powerhouse for small businesses.

All in all, Tweetdeck gives you a ton of great tools and features to use that will make marketing your brand or business easier. 

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