Seesmic: One Place to Manage Your Social Media Marketing (A Review)

Written by James GunterFebruary 14, 2011

Most companies and brands these days have started to realize that they can’t just keep playing the same old advertising and marketing game. They have to adapt to the emerging social media landscape in order to survive. Not only survive, but thrive. Consumers today are more likely to trust recommendations from friends than they are advertising messages, and those recommendations are coming through social media.

But social media marketing is more than simply pushing out messages to consumers; it’s a new way to interact with customers. It give customers more of that they want, and it gives you the ability to customize messages directly to your best customers. As a social media marketer or small business owner, your success in the social media marketing is largely determined by the way you manage and interact with your followers through different social media sites, like Twitter, Facebook, LinkedIn, and more. And desktop social media management tools like Seesmic are here to help.

Seesmic Desktop

Like a number of early social media desktop applications, Seesmic started out as a desktop Twitter app, meant for power Twitter users who wanted to see feeds from multiple accounts in columns for quick access. But Seesmic has broadened over the past couple of years into a full-service social media management tool. Seesmic has integration for the major social media platforms—Facebook, Twitter, LinkedIn, and Google Buzz. But it also includes integration for Foursquare and Ping.fm, giving you a wide range of social media profiles to use and interact with all at the same time.

The Seesmic interface is intuitive and easy-to-use with a multi-column layout and column controls to the left of the main area. Or you can choose to switch over to a single column view if you don’t want to see everything all at once. There is also a prominent Twitter search bar in the top right-hand of the window for easy access.

Some of the other pluses include access to an integrated URL shortener and posting of 140+ character updates through Twitlonger—although both of these options are slightly hidden.

Apps

One of the interesting things about Seesmic is that is has integrated apps for you to use. For example, you can install Formspring, Ning, Klout, Gowalla, and eBay apps, among others, for access to other social networks and tools. This is a great idea, for marketers as well as personal Seesmic users because it gives you the ability to really customize Seesmic according to your needs. On the other hand, the question becomes, why not just integrate these apps into the application in the first place, instead of making people hunt down the apps they want to add? All the apps are free, and adding them as defaults to the system would seem like a good idea.

Channels and Directory

Seesmic also includes quick links to “Channels” and a “Directory.” Both of these areas offer you quick links to famous or popular Twitter feeds like CNN or Shaq. This easy access to popular content might be nice for first-timers, but if you are a Twitter power-user you’ll most likely ignore them.

The Negatives

Like many other desktop social media hubs, Seesmic offers no way to track your updates, which can be a downside for marketing purposes, but it’s also a free app with a heck of a lot of other powerful tools. However, what might be more irksome for marketers is that Seesmic does not have update scheduling like other tools. That means you might be a slave to your update schedule, instead of automatically scheduling them throughout the day.

But despite any negatives about the application itself, it’s still a great social media marketing tool for social media marketers and small businesses that lets you manage all your social graphs through all your social media profiles in one handy, convenient desktop app.

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