THE industry source for developers, business owners, online marketers, and internet geeks seeking info on social sign-on, social commerce, authentication, social media and marketing, and more.

In the competitive battle of Content Management Systems (CMS) solutions the current top three contenders are the famous WordPress, the powerful Drupal and the mid-range Joomla. If these CMSs were daytime TV: WordPress would be the uber chic and popular Rachael Ray with its multi-faceted approach, Joomla would be the informative Dr. OZ with its powerful backbone and toolset and Drupal would be the highly analytical Dr. Phil. If you cannot stand Oprah and her offshoots then completely disregard the last comment but read on.

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If the easy to use WordPress and the powerful Drupal had a love child—it would be Joomla. The goofily named CMS solution is a hybrid between the plug and play WordPress blogging platform with the extensive development toolbox in Drupal. Think of Joomla as a middle of the road solution for someone who can be more technical than WP requires but not up to the challenge of learning the incredibly complex Drupal.

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Social media is the next big frontier for marketers. It’s a gigantic space with billions of members worldwide that self-identify by profession, age, location, relationship status, tastes in music, movie preferences, favorite foods, and more. Who needs market research anymore? All you have to do is clue in to a certain demographic by interacting on social media and people who are searching for what you have to offer will come to you. It’s a way to reach out to and interact with your best customers—those who will be your brand evangelizers and will recommend your products and services to their friends—on an ongoing basis and keep them in the fold.

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Most companies and brands these days have started to realize that they can’t just keep playing the same old advertising and marketing game. They have to adapt to the emerging social media landscape in order to survive. Not only survive, but thrive. Consumers today are more likely to trust recommendations from friends than they are advertising messages, and those recommendations are coming through social media.

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OAuth: Pros and Cons of OAuth

February 10, 2011

Imagine if every time you met someone new in life you needed to first tell them not only your name, but also your age, email, phone number, name of your first pet, and were then told to say some secret word that you’re not allowed to tell any of your other friends. Crazy, right? This is the current state of the digital age though, with information swirling around the globe in seconds using advanced technology, yet remaining oddly restricted and primitive at times. OAuth aims to change all of that.

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Navigating the Labyrinth

Now more than ever, it’s imperative for professionals and organizations to carefully craft their social strategy and seek out the right tools for the job. Gartner Research released its latest study which expects social CRM software sales to exceed an impressive $1Billion by 2013.

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Facebook Connect allows users to log in and sign up for third-party apps, games, websites, and services using only their Facebook account.  This is essentially the end result of a set of APIs and the Open Graph protocol created by the social network for third-party developers and users to integrate and share content and communities.

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If WordPress had a show in Vegas it would be Celine Dion. WordPress is by far the most popular CMS platform around—having reached Bieber-like status. Referring to WordPress as a CMS is debatable though as technically it is closer to a blogging platform then CMS. Only recently has it upgraded and added a sufficient amount of plugins that it can mimic a CMS.

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The name Drupal was adjusted from the Dutch word ‘druppel’, or water droplet, and was named accidentally by Dutch creator Dries Buytaert when he misspelled the Dutch word for village ‘dorp’ while checking a domain name. Upon further consideration Buytaert thought his misspelling of Drupal simply sounded better, and kept it—giving us the name Drupal. Since its initial inception as a message board Drupal has come a long way as the accidentalness stopped there.

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Interpreting brand metrics in accordance to transactional data can be quite a challenge. Don’t let the term “metrics” fool you. Just as brand, creative and visuals live in the subjective world – “brand metrics” can as well. This makes it all the more imperative to understand the fast-paced opportunity and how we can redefine the way we get results through social media.

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