THE industry source for developers, business owners, online marketers, and internet geeks seeking info on social sign-on, social commerce, authentication, social media and marketing, and more.

In 2000, one person sending an online message to millions was spam. By 2010, it became an enjoyable occurrence on Twitter every day. While most of us may not have the online following that celebrities or famous Bronx snakes do, the same rules for getting reposted mostly apply to social groups of all sizes.

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460,000 new accounts are made each day on Twitter, with 140 million total Tweets sent in just as much time. It’s certainly a daunting task to be heard in such a crowded online location, yet many are often more concerned about Tweeting too much. There are many issues to consider when setting a quantity limit or goal, and all of the factors and tricks are worth knowing.

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Social media guru Jeremiah Owyang has done extensive research on how companies organize and manage their social CRM and how these companies have adapted to the rapidly evolving social media landscape. In his research, he addresses how companies structure and manage their social CRM initiatives, how they integrate their sites with social media sites like Facebook and Twitter, and how companies staff their social CRM teams. He discusses where to allocate your funds to enable growth both through advertising and by building an army of external brand advocates. In this article, we will discuss the major learnings from Owyang’s research.

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Using a dashboard in your social media strategy is like bringing a Lamborghini to a street race—possibly overkill but guaranteed to put you ahead of the pack.

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Some things are definitely worth repeating. Especially on Twitter, where those somethings are interesting links, quotes, ideas, or memes. Repeating those somethings is where a retweet comes in.

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So you have decided to throw off the corporate shackles of your 9to5er. Before you leave your cubicle forever, be sure to follow this social media checklist to ensure that you are promptly sacked and can begin receiving a big fat severance.

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Part 2: eCommerce Success Via Cross Channel Marketing  

In part one of this series, Social Technology Review analyzed RSR’s recent retail survey which made it empirically clear that, “the store-only trip, where customers begin and end their shopping process only in a store, is heading for extinction.”

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Mash up charitable giving and volunteering with crowd-sourcing and social networking. Then throw in a robust dose of competition, game mechanics and incentives to spice things up. Sound interesting?  The folks at Crowdrise use this unique social blend to offer individuals and organizations accessible fundraising and support and they have it in spades.

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Supply and demand! The Internet’s proven to be a social juggernaut in the past few years, with countless places for users to discuss and share ideas. An emerging business dilemma is that there are so many new sites each week that some people are getting tired of creating new accounts for them all. The demand for a single sign-on future is huge, and many competitors are scrambling to offer the desired supply of tools to meet users’ needs.

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Over 80% of companies are not measuring their social media marketing in terms of ROI. That’s four out of five companies that put a concerted effort into social marketing, cross their fingers, and hope it’s working. If that is you—don’t worry there is hope for you yet.

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