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This article is part of a series titled “Social Success Stories” in which we explore social media successes by platforms and organizations.

Gone are the days when corporate websites acted as walled gardens that worked independently from one another and from their users. Brand discussions, loyalty and trust are now cultivated on Facebook and Twitter rather than on proprietary websites.  It’s little wonder why. In one recent study, 71 percent of consumers cited product reviews from friends and family as the primary influence on their purchasing decisions (Booz & Co, 2011). Statistics like this have lured brands large and small to the social space where conversations take place and brands are now defined.

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Finally Facebook has become a platform for asking those important life-changing existential questions—why are we here? What is the infinite nature of the universe? Is Justin Bieber's new haircut too short?

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The articles in this series, titled “Social Success Stories”, explore social media successes by platforms and organizations.

Dell & Social Media: A Social Success Story

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This article is part of a series titled “Social Success Stories” in which we explore social media successes by platforms and organizations

The Humane Society of the United States is one of the largest and most successful non-profit organizations operating in the social space with over 700,000 Facebook fans and 55,000 Twitter followers to date. As the nation’s largest animal rights and welfare organization, the information it disseminates and campaigns it runs reach a large contingency of advocates.

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There are some phenomenal social media dashboards out there that offer a myriad of features—but, what if you want some features from this dashboard, and some features from that dashboard? Enter Metricly.

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Part 3: Performance-Minded Solutions for Multiple Channels

In part two of this three-part series, Social Technology Review examined the ecommerce opportunities and organizational inhibitors RSR has uncovered in its latest annual survey of retailers.

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Surprise!, Google has gone social—again. Google has made yet another foray into the social scene, but this time they made a smarter decision and modeled their new +1 after the already uber successful Facebook Like button. After several unsuccessful attempts, including Orkut, Google Romance, Picasa, Friend Connect, Lively, Wave, Social Search, and Buzz. 

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Last year Facebook edged in on Foursquare territory when they opened Facebook Places—a hyper-local form of marketing copied from already successful location-based apps. Foursquare even openly welcomed the move from the social marketing giant as they sent a spokesperson to the opening party at Facebook HQ to deliver a speech about the importance of a big player like Facebook recognizing the importance location-based applications--but unfortunately the speech sounded more like a Foursquare eulogy than a Facebook Places welcome.

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This is the first in a multi-part series titled “Social Success Stories” in which we explore social media success stories by platforms and organizations.

Case studies provide marketers and organizations with the data they have been craving in the social media landscape to effectively leverage the social medium. In Part One of this series, we’ll examine how the social marketing platform Buddy Media makes the most difficult and first hurdle- accruing Facebook fans- a thing of the past through its ‘fan-gate’ campaigns.

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Do you eat, breathe, and sleep SocialTechnologyReview? Have you learned everything there is to know about Facebook and Twitter? Are you satisfied you’ve done everything you can possibly do to better your business on those huge social networking sites? If you’re wondering which networks to target next, then this is the article you need to read before moving forward in a new direction with your online social commerce strategy.

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