Few ‘best of’ lists are emboldened to go to the depths required of a Top 100, searching high and low for a well-rounded compilation of individuals who make the largest impressions. We took the bait and compiled our first ever Top 100 Social Influencers List. Polling various stakeholders in a range of verticals, the decidedly un-scientific result is this unique compilation of key social web players ranging from industry execs and startup entrepreneurs to celebrities and self-branding masterminds.
Intent on democratizing data, DataSift crossed the Atlantic November 16 to much anticipated applause for its US launch. The platform offers real-time social media data filtering in a disruptive and digestible way thanks to its unique relationship with Twitter. DataSift, sprung from Nick Halstead’s genius (the same guy responsible for TweetMeme) was in fact founded four years ago in the UK and has been busy perfecting and growing its social data arsenal so that the rest of us don’t have to.
Last week, Twylah co-Founder Eric Kim filled our readers in on the many ways his tool helps brands take Twitter to the next level by aggregating tweets on customized brand pages. Presiding over his company’s own tweeting is the other half of the Twylah equation, co-Founder Kelly Kim.
Etsy. The name alone conjures up images of grey woolen scarves made by loving hands around the family dining table. In fact, the vision is not far off. Hundreds of thousands of artists have flocked to set up ‘shop’ from the comfort of their own home, peddling their artistic or vintage wares in ways unimaginable at local craft fairs.
This article is part of a series titled “Social Success Stories” in which we explore social media successes by platforms and organizations.
Case studies provide marketers and organizations with the data they have been craving in the social media landscape to effectively leverage the new medium. In this article, we examine how one of the world’s largest IT corporations chose to embrace the social web to drive measurable results. By streamlining, harmonizing, personalizing and selling, organizations large and small can learn from Dell’s innovative approach in the sector.
If a picture is worth a thousand words, images should be recognized as leading conduits for online information sharing and advertising. Yet this has been anything but the case on the web, where algorithms determine advertisements through the use of text and wordy links and fails to capture the attention of most readers. Enter California-based Luminate, an image platform intent on proving the power of pictures and revolutionizing the way we interact with them online.
Looking for a one-stop-shop for your web, mobile and Facebook needs? Moonfruit draws from its extensive experience as the UK’s number one DIY site builder to add its latest addition, ShopBuilder, that seamlessly and instantly integrates cross-channel commerce in partnership with PayPal.
Social Annex is in the business of socializing traditional eCommerce sites by integrating social elements into existing retail websites. Social Annex’s Head of Client Success, Al Lalani, says his suite of social tools goes beyond extending clients’ visibility and actually helps them monetize social media. Social Annex’s analytics measure quantitative- not just qualitative- success and put the platform at the forefront of a new era in eCommerce.
With over 100+ million users, LinkedIn is the network of choice for professionals from all verticals to connect and discover opportunities. But if you’ve been using it as a dumping ground for your CV and not as the powerful network it is, you’ve been missing out. What can LinkedIn do for you? We’re taking a closer look at 15 simple ways to enhance your LinkedIn experience and make better use of your network. Whether you are a contractor, executive or new college grad, you will expand your network and opportunities by integrating these effective tips.
Social media consultant Tracy Sestili knows how overwhelming social strategy can be for organizations large and small. A regular keynote speaker and writer, Sestili ‘s easy to implement and practical advice allows brands to leverage the power of social networks quickly and efficiently. Her social consulting firm Social Strand Media provides a full range of services that include social media goal-setting and strategy, setup, campaign management, analysis and more.
Chances are you’ve long given up on testing new Twitter apps and tools even if you count yourself as an early-adopter or brand manager. That’s because there are hordes of new ones cropping up and most serve very specific, if not niche, needs. As today’s interview will suggest, however, you should probably reconsider your resistance for at least one of those apps. Twylah identifies Twitter’s major flaws, cleans them up through effective features and capabilities and allows for users to take effective control over their Tweets and their brand.
For Spring 2011 the Usography Corporation has released a “Retailer Social Commerce Scorecard” which tallies the social features employed by various retail sites across the web. The study used the 15 social commerce features listed below to rank companies like Amazon, Macy’s, and Ikea by how many of the criteria were implemented on that company’s website.
Social Technology Review has had the great fortune of being able to interview some of the most interesting and knowledgeable people and companies in the social technology world. Below is a list of interviews conducted to date.
‘Why do I need Google+ when I already have enough social networks to manage?’ writes one confounded blogger. You may sympathize with this sentiment and even feel like a G+ reject, unable to snag an invite to the latest social network. Google+ is currently the platform of choice for the early-adopter types- digerati groups of geeks, bloggers and Silicon Valley’s finest- a far cry from Facebook’s near ubiquitous use with Mom and your seventh grade P.E. teacher.
Remember the days when businesses paid a tidy sum for an ad and let the marketing guru’s do their magic while they sat back and tended to other matters? While traditional advertising of this sort is still around, most of you reading this article are no doubt cognizant to the fact that many marketing and ad campaigns are now found on social networks… and that poses some unique conundrums for organizations looking to quickly push their brand without participating.